You are browsing the archive for April 2008.
Here’s the scenario: You’re booked 1 and a half months out, new patients are calling (about 1 a day) you just can’t seem to catch up with all the treatment you have diagnosed…What do you do?
Well, the answer I get most often is to STOP MARKETING. Why have patients call when they have to wait [...]
This is quite an ambitious article. Here I will try to sum up how to achieve what is the over-riding purpose of all businesses. Nevertheless bear with me. Sometimes it’s good to get back down to basics!
I would say the best way to win customers initially, and to keep them afterwards, is to offer them [...]
It is indispensable to have a high Google page ranking (PR) for you website. This is because in order to get traffic to your site it has to be attractive to the search engines. A high PR is an indication that it is. When you consider that that the most successful internet marketers achieve only [...]
Don’t treat your marketing goals the way you treat your New Year’s resolutions. Many business owners start out with good marketing intentions but fail to stick with them. In my view they fail because they lack a well-reasoned written marketing strategy. Here is an easy 5-Step Guide to achieving your marketing goals.
1. Set just a [...]
You might have heard that making money online is easy. However, if you’ve had your own online business for any length of time, you know that there’s a lot more to it than just putting up a website. You have to collect a list of potential and existing customers, maintain a database, and [...]