During your annual planning ritual – do you study and analyze the current situation in your market and then move on straight to setting your goals? Thought so. Common practice but a big mistake! Chances are that your goals are far less ambitious than they should have been and consequently, so are your financial [...]
Posted in Marketing
Investing in a business franchise is a fantastic way to establish and develop an organization and expand markets. It also provides leverage growth beyond a company’s capital limitations. This is why companies favour franchising over starting up their own businesses from scratch. The fast growth that can result from starting from scratch is very attractive [...]
Posted in Marketing
One way links prove to be important in improving your page ranking in search engines. This does not mean that you link to any link that you find on the internet. It is important that you choose links that prove to be quality links that help you to improve your search engine ranking. And the [...]
Posted in Marketing
When operating a booth in a trade show, it is very important to have a promotional plan in place. Without one, the promotional aspect of the business can be complete and utter chaos. That is certainly something you don’t want. You want a plan where everything is organized because nothing works without some kind of [...]
Posted in Marketing
There are many things an exhibition stand contractor needs to take into consideration. The product the client is wishing to display has to be considered first and foremost. After all, a diving suit will require infinitely different concerns to a new, state-of-the-art car and an indoor exhibition will need slightly different considerations to an outdoor.
An [...]
Posted in Marketing
Marketing to your current patients is not a new dental marketing idea. There are, and continue to be many different strategies and programs that allow you to increase your referrals and retention.
One of the concepts you won’t hear very much is the concept of “lift” as it applies to your internal dental marketing. When it [...]
Posted in Marketing
Top web sites are site lists focused around a common topic, for example clip art, pets, music etc.
Sites on these lists are ranked in order of “votes” – the site that gets voted most gets the top place, the site that gets the 2nd biggest amount of votes gets the second place and so on. [...]
Posted in Marketing